We from Frenchonista love brands with an inspiring story behind them. Take Baobab for example. Their scented candles, that remind us of faraway places, are beautiful objects of art of course. But there is more to it. The key principles behind the Baobab philosophy are ancestral craftsmanship and tradition. In order to stay true to these values they do not just base their designs on old African traditions, but they work closely together with the domestic artisans. With their new collection they want to shine light on the situation of the Mikea tribe, the oldest tribe of Madagascar, who nowadays live in extreme poverty. Part of the sales revenue will be donated to them.
xoxo Janine Sloof for Frenchonista